Most importantly, you need to take action. The most successful affiliate marketers are those who do, rather than those who think about doing. Take what you learn from Affilorama and start working hard. You might not get it right the first time, but the experience is what really counts when you are learning affiliate marketing. You will hone your skills and abilities over time, so don’t sweat the fine points!
Most affiliate programs are not scams, in fact 95% of them are legitimate. It is more on the side of affiliate marketing training/coaching/schemes, people that portray their companies as being affiliate programs, and then the odd affiliate program with tangible products that doesn’t pay. Generally speaking affiliate programs are very low risk them, lots of fantastic ones out there.
Develop a strategy — What problems are you solving? What niche or audience do you want to serve? Outline the above, and determine how you want to get there while offering something unique or a little different. After that, design your brand look and identify your messaging. While you are at it, set an action plan you can live with based on how much time you have to allocate to your affiliate efforts.
Even though we have been selling shirts for 8 years, we just started selling our products through affiliate marketing a year ago. I have found that most everyone advertising for us is just using our website brand name through coupon websites in the hope of making a conversion. Although it is still relatively inexpensive to advertise our brand name, our thousands of affiliates keep driving up the price of it, and yet not many people are using it for search, most people searching for us by brand are most likely to just use our URL, so this is a failed plan.We basically give 100% of our profits to the affiliate in the hope of making a future customer and spreading brand awareness.
Great stuff here Sean – thanks for all of these insights and sharing some best practices when it comes to affiliate marketing. I’ve never been comfortable giving it a shot, but after reading this post and your perspective on how and when to do it, I may just have to give it a try. Especially considering I’m already mentioning and recommending services and products on my site, I’m just not getting the potential rewards associated with doing so. Thanks again.
This is a particularly important distinction if you decide to make a website that rates and reviews products. All too often, professional reviewers have their neutrality compromised because the products they review are the same ones that pay for ad space and can punish the review company by removing them if they submit a poor review. That same temptation can exist with affiliate marketers, but thanks to the commission system, the only pressure to deliver a slanted review comes from inside the reviewer.
A while ago, one of the marketing consultants at my company, Kogan, came to me and advised that we should get involved with affiliate networks to expand our digital marketing reach. I asked him, “Where do these affiliates get their traffic from? How will they drive traffic to Kogan.com?” He couldn’t really answer the questions, but I agreed to run a small trial. Based on our results, that marketing consultant is no longer with us.
I see this a lot, and it almost always ends badly (despite me giving explicit advice to avoid it). It can be really exciting when you’re first getting started. You’re fired up and enthusiastic about learning, and SO MANY ideas are coming to your mind that it’s tough to choose which one to follow. In the end, you pick 3-5 ideas and build out multiple sites at a time while learning. DO NOT DO THIS.
Do you have a blog as of today? That is the first step. I don’t know if revglue offers hosting? You will need a web host to host your blog. When your blog is up and ready, you can sign up with any affiliate program you want and start marketing it on your blog. There are well know reputable affiliate programs like; shareasale.com, CJ etc. If you want to be in a multi niche, I have a suggestion of a good company to affiliate with; Get Happy e-Deals. They offer a wide range of products to market and earn commission with.
Now, that i said that another question naturally arises. “Isn’t there too much competition already? What chance do i have? Competition exists in every market and you just have to face it. The fact that there is competition doesn’t mean you can’t succeed. The competition can’t stop you from creating high-quality and helpful content. There are plenty of opportunities out there and if you know how to specify your niche and appeal to a well-targeted audience then you can certainly make money. The key is to increase your targeted traffic and not just the amount of visitors who come to your website.
The Amazon affiliate program has a 24-hour cookie, which means that once users click on an affiliate link to Amazon, anything they buy in the next 24 hours is commissionable to the affiliate whose link they last clicked. So if you click on Gawker’s affiliate link to Amazon to look at cable ties and end up buying another, unrelated product, Gawker Media still receives a commission for that sale.
There is also last-click attribution, which involves assigning the order commission to the correct affiliate. When you click an affiliate ad and buy something, the credit goes to the affiliate whose ad you last clicked. So if you go looking for a coupon online, the coupon site will get the referral commission because they are the “last click” before the sale. However, we humans love to click as much as possible, so the order may not always get attributed to the correct affiliate. This can generate a lot of wasted spending because, as humans, we can’t resist clicking on things! It’s up the affiliate marketer to determine who the commission really belongs to.
12. Avangate Avangate is a player in digital commerce that you may not be familiar with. Avangate, backed by a cloud platform, focuses on online commerce, subscription billing, and global payments for Software, SaaS and Online Services companies. More than 4000 digital businesses in over 180 countries trust Avangate including Absolute Software, Bitdefender, Brocade, FICO, HP Software, Kaspersky Lab, Telestream, Spyrix and CleverControl.
Greed is something that is slowly taking over the internet marketing and affiliate marketing spaces and hopefully the better interest of the people within this niche and the “voice” of the people will reclaim this industry. I can slowly see an uprising to these and people of the opinion of “making money at any cost” are hopefully slowly transforming their businesses putting the customer first. Those that do will prevail.
In April 2008 the State of New York inserted an item in the state budget asserting sales tax jurisdiction over Amazon.com sales to residents of New York, based on the existence of affiliate links from New York–based websites to Amazon. The state asserts that even one such affiliate constitutes Amazon having a business presence in the state, and is sufficient to allow New York to tax all Amazon sales to state residents. Amazon challenged the amendment and lost at the trial level in January 2009. The case is currently making its way through the New York appeals courts.