I’ve watched millions of dollars being made through affiliate marketing programs over the last few years and have seen constant growth year over year. I’ve seen the level of awareness and interest in the affiliate space boom with no signs of it slowing anytime soon. There are new records of affiliate and merchants joining the space and new tools, resources, networks and solutions popping up to accommodate their needs.
Now those are the easy parts of Affiliate Marketing (other than finding your niche/topic to discuss). The hardest part is trying to use your blog posts to rank, in Bing, Google or Yahoo so you can start getting traffic. That is the hardest thing to do is trying to get traffic to your site then they will either buy or not buy that program or product. The reason being is that getting traffic to your site takes time and hard work in order to do that.
Well, affiliate marketing is not dead. On the contrary, it’s absolutely booming. It’s just changed. And we need to change with it. As affiliate managers its our responsibility to help affiliates out. This affiliate didn’t have the budget or experience to complete in paid search, nor did they have the time or budget (at this point) to compete against the retailers themselves for those coveted first page placements in organic search. It would take several months to recover from what’s already happened to this affiliate should they start their SEO work again, let alone risk something else happen out of their control.
On the bright side, even a small commission on a cheap item usually comes to more money than a single click on a banner ad, but then a visitor buying something is much less likely than someone clicking on the ad. As such, while an affiliate marketing campaign has the potential to offer enough money to make it a full-time job, it can take months or years of work to reach that point.
I personally prefer to do it that way--you can create a more convincing review that's more likely to make sales. It's not always possible or practical, though; for example, would you break up with your significant other just to test a product for getting your ex back? ;-) In cases like that, or if the product is expensive, it's usually best just to use the vendor's affiliate resources instead.
Where there is money to be made, there are people that are trying to take advantage of others though. That is the unfortunate part of the business world. However, not all companies operate their business in this way and there are a lot of “shining stars” within the affiliate marketing world and people that truly care, that push the industry in a positive direction, and then continue to work to evolve and truly help folks within this space.
At first I felt so excited at being part of a group that was seemed so promising and met at seminars since I loved stuff like that and still do. Then my sponsor got me approved as an Associate there and I was told it would be easy but it was far from it, it was intrusive and expensive as well. Although they changed their name, Prepaid Legal was definitely one of those pyramid places.You have achieved your purpose here, this article has made me much more aware and appreciate Wealthy Affiliate even more. Thank you Kyle!
I spent much of my time curating quality content and promoting it on social media. Honestly, I still spend a lot of time doing those tough tasks, but now I’ve built a strong foundation and the sales are coming in consistently. These days, I make around $500 in passive affiliate sales each month, in addition to my other blog revenue! I can’t complain. The long haul was worth it.
This was a popular scam doing the rounds a couple of years ago. Say you owned the domain abc.com. You would receive an email (usually from China) telling you that someone is trying to register the domain name abc.cn in China. They are emailing you out of concern as they have noticed you own the .com domain. They want to make sure your trademark is protected in China.
With affiliate marketing you typically have a website, like the World of Warcraft Black Book site you can see below. Now you don’t actually need a website – there are loads of different ways to do affiliate marketing and some of them don’t even involve owning a website – but most affiliates prefer to have their own digital real estate. It’s also the method we teach here at Affilorama, because there's so much more potential to build a brand, and grow an affiliate strategy that will profit you in the longer-term.
I love your thoughts on this and totally agree. It’s interesting to watch the multitude of new opportunities that are coming up as technology advances and the social and mobile space expand – further the international landscape allows for further reach. I agree, Google does not own the world, and people will continue to be innovative leading to continued incremental value through affiliate marketing. Thanks for commenting!
Major companies like Google, Amazon, and eBay have joined the affiliate marketplace. These companies have the resources to get their ads in front of a large audience. Anyone can publish their affiliate ads on their webpage and earn commission on any sales. These ads serve a rotation of ads based on your site’s content and traffic. So now if you end up at a country musician’s homepage, you might see Amazon ads for country CDs, or eBay ads for guitars online. This is affiliate marketing on a large scale.
You know I never considered just paying for shipping & handling a scam, that was an informative and interesting point.However, I do believe you’re right, when the word ‘FREE’ is mentioned there shouldn’t be any payment at all or someone has told a big fib. That really aggravates me and I fuss about that quite a bit.My true pet peeve though is the scam that you mentioned called pyramid, I was involved in one but was unaware at the time.
A.) Affiliate marketing is like any other business in that you need an ok to good idea and excellent execution, which takes time to hone and perfect, in order to be really successful. But, it is absolutely possible. As always, luck is involved. I am an affiliate marketer, have been for about three years, and make a very healthy living with now 8 remote employees dedicated solely to helping grow the business more. I started small, one sale at a time. B.) I just got done having dinner with a "guru" in the industry who charges lots of people thousands of dollars for one to three day courses. While this person knows the industry, they make WAY more money off guru stuff than actual affiliate marketing.
Cost per action/sale methods require that referred visitors do more than visit the advertiser's website before the affiliate receives a commission. The advertiser must convert that visitor first. It is in the best interest of the affiliate to send the most closely targeted traffic to the advertiser as possible to increase the chance of a conversion. The risk and loss are shared between the affiliate and the advertiser.
I understand where you're coming from. It can be difficult to tell which ones are legit and which ones aren't. My rule of thumb is if it sounds too good to be true, then it probably is. I also check a website and its product's online reputation. There are all sorts of forums and review sites that can help you find out if a company and its products are the real deal or not.
From the affiliate side, not only is the coupon market already saturated, it’s almost impossible to compete against super coupon affiliates such as retailmenot.com in organic search. If you don’t have paid placement budget, then how are you going to get found? Facebook? Maybe. But I doubt you’ll get the volume you need in order to drive enough sales through performance marketing to earn a living relying strictly on Facebook as a coupon affiliate.
Great post in pointing out the top affiliate marketing scams. What I notice is that since pyramid schemes are illegal, a lot of companies are just adding some products into their “scheme” to hide the fact their still scamming people of their money. Even if you know what a pyramid scheme is, you still might be scam by them because they are just so good at using psychology to trick people. They really bring a bad name to making money online…
Personally, I feel that affiliate marketing will never die regardless of what Google does – Because Google is not the only traffic source in the world. I work directly with the vendors as their main affiliate because I push around 1,000 – 1,500 leads per day – vast majority of the leads being on advertising platforms other than Adwords. The only way I see affiliate marketing coming to an end is if there is some sort of Governance of the Internet by the United Nations – or something freaky like that. As long as there is advertising platforms with great inventory, the right affiliates will never let the industry fade away. My primary point being – that SEO or Paid Placement (PPC / PPA / Media Buys) will never “die”. It’s out of Google’s hands!
Assuming a four-percent cut may be underestimating the overall commission rate the media giant averages. Amazon’s commission structure consists of multiple classes of commission rates. Certain product categories have fixed commission rates, while commissions on General Products start at four percent and can go up to 8.5 percent, depending on sales volume.
With the ability to rank organically in search engine queries, bloggers excel at increasing a seller’s conversions. The blogger samples the product or service and then writes a comprehensive review that promotes the brand in a compelling way, driving traffic back to the seller’s site. The blogger is awarded for his or her influence spreading the word about the value of the product, helping to improve the seller’s sales.