Over the last few years, we have seen a number of Google algorithm updates that have had a severe impact on the affiliate marketing business, and even many experienced online marketers found a sudden and dramatic drop in their income and traffic to their websites overnight. The search engine giant has long stated that it wants to focus on delivering quality, relevant results, and as its algorithms continue to evolve, websites that don’t meet its quality guidelines end up being pushed to the back of the search results.
Is affiliate marketing dead? This is the question that I often see on the internet. As a matter of fact, “is — dead?” is generally a question related to business that I come across very often. Is Amazon FBA dead? Are cryptocurrencies dead? Is real estate dead? Is affiliate marketing dead? It’s usually asked by people who are interested in a certain business idea, but haven’t yet made the decision to try it out for themselves.
The problem is also in part to companies biting off more than they can chew when it comes to having an in house affiliate program. They invest into the technology and to get it set-up, but often times don’t have the time and resources to have a team manage the affiliate program, payouts, and support side of things. At that point it collapses and affiliates don’t get paid.
The technology we have available today allows us to massively automate many tasks that had to be manually done only a few years ago. This has reduced the level of technical ability required for people do things like build their own websites, set up landing pages and build lists of subscribers. You can literally build a website within minutes today, even if you have zero technical computer skills.
Although it differs from spyware, adware often uses the same methods and technologies. Merchants initially were uninformed about adware, what impact it had, and how it could damage their brands. Affiliate marketers became aware of the issue much more quickly, especially because they noticed that adware often overwrites tracking cookies, thus resulting in a decline of commissions. Affiliates not employing adware felt that it was stealing commission from them. Adware often has no valuable purpose and rarely provides any useful content to the user, who is typically unaware that such software is installed on his/her computer.
Forms of new media have also diversified how companies, brands, and ad networks serve ads to visitors. For instance, YouTube allows video-makers to embed advertisements through Google's affiliate network. New developments have made it more difficult for unscrupulous affiliates to make money. Emerging black sheep are detected and made known to the affiliate marketing community with much greater speed and efficiency.
Sources: issuu.com, theworkathomewoman.com, homebusiness.about.com, marketingland.com, davyrussell.com, threeladdersmarketing.com, affilorama.com, affplaybook.com, malandarras.com, sitebildz.com, blog.skimlinks.com, shoemoney.com, zacjohnson.com, entrepreneurs-journey.com, surefirewealth.com, webopedia.com, brainyquote.com, smallbusiness.chron.com, mthink.com, monetizepros.com, culttt.com
10. Commission FactoryThe purpose of Commission Factory was to make performance-based marketing available to everyone and not require a steep learning curve in order to get involved and be successful. The platform has been designed to foster a spirit of collaboration between Merchants, Affiliates and Agencies in order to grow mutually beneficial and prosperous relationships. Because they have little to no barriers to entry Commission Factory has an enormously fast growing user base that enables companies of all sizes to discover the power of performance marketing.
First get up to speed on the best practices for running an affiliate program and then launch your program. Too many businesses just sign up with a network and turn on the switch, and then they wonder why they have a mess on their hands. Affiliate marketing can be very profitable, the return on investment can be terrific, but it has to be done correctly.
In 1996, Jeff Bezos, CEO and founder of Amazon.com, popularized this idea as an Internet marketing strategy. Amazon.com attracts affiliates to post links to individual books for sale on Amazon.com, or for Amazon.com in general, by promising them a percentage of the profits if someone clicks on the link and then purchases books or other items. The affiliate helps make the sale, but Amazon.com does everything else: They take the order, collect the money and ship the book to the customer. With over 500,000 affiliate Web sites now participating, Amazon.com's program is a resounding success.
Affiliate marketing is one of the most popular ways people make money online. It is a strategy where an individual partners with a business in order to make a commission by referring readers or visitors to a business’s particular product or service. But that really is quite a simple explanation. To be really successful at making money with affiliate marketing there is a little more to it.