In the BigCommerce affiliate program, you receive a 200% bounty per referral and $1,500 per Enterprise referral, with no cap on commissions. Plus, the more referrals you drive through the program, the higher your commission tier will go. BigCommerce uses an industry leading 90-day cookie, so you will receive credit for up to three months for the referrals you generate. Also, there are no obligations or minimum commitments to join the program.
Cookie stuffing involves placing an affiliate tracking cookie on a website visitor's computer without their knowledge, which will then generate revenue for the person doing the cookie stuffing. This not only generates fraudulent affiliate sales but also has the potential to overwrite other affiliates' cookies, essentially stealing their legitimately earned commissions.
With some self-learning, you could hypothetically build your own website to be an independent affiliate marketer of products sold by companies like Amazon. Obviously, this will involve an incredible commitment of time on your part to learn what is increasingly a college level skillset to maybe make or not make any money. You could use a service like Wordpress to build a personal website without any prerequisite skills, but you will have less flexibility and the inability to import your content to a different web service or independent website.

Advertisers often prefer affiliate marketing as a way to promote their products because they know they’ll only need to pay for the advertising when there’s a conversion. I knew when I started this affiliate program that while I’d earn less for each sale that having a network of affiliates promoting it would almost certainly increase overall sales levels.


Great advice Sarah – thanks for this article. You’re right-on about the coupon sites. As a merchant I don’t want to deal with any more sites that are not adding value for the reader. I think the best affiliates are the ones who are blogging about an interest or something they care about. They authenticity of it comes through and people trust their recommendations.
Cost per mille requires only that the publisher make the advertising available on his or her website and display it to the page visitors in order to receive a commission. Pay per click requires one additional step in the conversion process to generate revenue for the publisher: A visitor must not only be made aware of the advertisement but must also click on the advertisement to visit the advertiser's website.

Where there is money to be made, there are people that are trying to take advantage of others though.   That is the unfortunate part of the business world.   However, not all companies operate their business in this way and there are a lot of “shining stars” within the affiliate marketing world and people that truly care, that push the industry in a positive direction, and then continue to work to evolve and truly help folks within this space.
So I asked the Marketing Consultant to lower the commission we pay to the affiliate network to 5 percent. I wasn’t surprised a week later when he told me that we still did $200,000 of sales through them in a week. I then asked him to lower the commission to 1 percent. Once again, the affiliates delivered $200,000 per week in sales. Whatever these affiliate sites were doing to drive sales to Kogan.com, it didn’t change as our commission to them was lowered by 90 percent. This defied general economics principles, so I started to get very skeptical.
Merchants receiving a large percentage of their revenue from the affiliate channel can become reliant on their affiliate partners. This can lead to affiliate marketers leveraging their important status to receive higher commissions and better deals with their advertisers. Whether it’s CPA, CPL, or CPC commission structures, there are a lot of high paying affiliate programs and affiliate marketers are in the driver’s seat.
Thanks for your article. It was informative. I just got involved with 411. Have you heard of them? My family is convinced that it may be a scam. Into days the owner has an appointment to have a telephone conference with me. According to article this may indicate it’s more legitimate. This is a Microsoft affiliate program. My website is ultimateelectronics.biz. I would welcome you to look at it and would appreciate your feedback. Thank you.
As you rightfully say, in the last few years it has certainly become a LOT harder. Networks like CJ which you refer to have gone down the pan, commissions have been slashed, commission tracking for many advertisers is highly dubious, Google has been on a war-path against affiliate websites of most types, ISPs obsessively filter out affiliates' emails, ad blockers have also hurt affiliates' revenues, cookie and therefore commission theft by coupon websites, and many leads driven by affiliates on mobile devices are not tracked for a variety of reasons etc. etc.

We advertise ourselves to specific products and do make a profit, the cost of our per product advertising is usually less than our brand name, now that the affiliates have all driven up the cost of it, and direct to product has the highest conversion rate. I think, there will always be an opening for people who target our products rather than our brand, I feel most of the affiliates out there are very lazy when it comes to their advertising and targeting, and are leaving almost all of the profit possibilities on the table. I am pretty sure this will apply to almost all affiliate marketing out there.
I love your thoughts on this and totally agree. It’s interesting to watch the multitude of new opportunities that are coming up as technology advances and the social and mobile space expand – further the international landscape allows for further reach. I agree, Google does not own the world, and people will continue to be innovative leading to continued incremental value through affiliate marketing. Thanks for commenting!

A really good article and lessons to learn. Years ago I was recruited into Mary Kay, a skin care company. At the time, I was so naive I didn’t realize was an MLM was. I ended up spending way more money than I earned and when I decided to send everything back and quit, I received a tongue-lashing from my “director” that completely threw me for a loop! She was angry because my leaving the company was going to reflect on her numbers!!


The choices I’ve listed above are the affiliate networks that I’m most familiar with. Most I use today or have used in the past. It’s hardly a complete list of all the good affiliate networks that are out there since there are so many. If you would like to share a network that you really like working with please list it in the comments section at the bottom of this page.
4. Zero Entitlement – This has been the death of many potentially successful marketers on the internet. Affiliate marketing is no get rich quick scheme — it’s a business that requires dedication, effort and hard work. If you feel entitled to earn money because you placed a few ads or you followed a guide and are expecting instant or guaranteed returns, you will be killed! Failure is just a lesson learnt and a step closer to success.
Developing and monetizing microsites can also garner a serious amount of sales. These sites are advertised within a partner site or on the sponsored listings of a search engine. They are distinct and separate from the organization’s main site. By offering more focused, relevant content to a specific audience, microsites lead to increased conversions due to their simple and straightforward call to action.
Do Paul! Affiliate marketing is awesome – and you’re right, it can be overwhelming b/c it can be hard to know who to trust, but it’s a wonderful way to make money online — esp when you’re promoting products/services you are proud of. Let me know if you have any questions. There’s a lot I don’t know … and a lot I do. For what I don’t know, I can find the answer for you.
My point I wish to make & and illustrated by you. Is that there is legit & illegitimate opportunity out there in “ALL” businesses / opportunities. As a very proud networker marketer, yes I will name my company, MaxInternational. I thoroughly researched the company & its science, and the how & why we bring to the world our brand of scientifically proven products.

As each state is different, I can only tell you about federal requirements in general. A limited liability company (LLC) is composed of members. When an LLC is composed of only one member, by default, it is disregarded for federal income tax purposes. This means the member will report all the activities of the LLC in Schedule C, just as a sole proprietor would, and attach Schedule C to the member’s personal income tax return, or Form 1040.
I totally agree, Don (and sorry it took me so long to see this post! EEK!). Authentic content and value do come out but it takes a little bit of training and thought from the merchant side to really understand what impact each affiliate is bringing to the table. As you said, once you’ve been able to identify which affiliates are brining you good value, you’re able to make better decisions on who to approve into your program and not. Thanks for the comment!
In 2006, the most active sectors for affiliate marketing were the adult gambling, retail industries and file-sharing services.[21]:149–150 The three sectors expected to experience the greatest growth are the mobile phone, finance, and travel sectors.[21] Soon after these sectors came the entertainment (particularly gaming) and Internet-related services (particularly broadband) sectors. Also several of the affiliate solution providers expect to see increased interest from business-to-business marketers and advertisers in using affiliate marketing as part of their mix.[21]:149–150
The pending number, however, in reality is much bigger than the one you see in the screenshot. It’s just that some payments are recurring monthly payments, which means that I don’t get paid everything at once. Sometimes, one affiliate income is paid over the period of six months. At other times, it can even be a couple of years. This is actually how many affiliate programs work. They pay you monthly.
Being open and upfront about earning affiliate commission is another way not to appear pushy or as if you’re just trying to make a sale. This very useful and informative post contained a number of affiliate links and were I to want to buy one of those products or services mentioned, I would actively seek out this post and buy it through Sean as a way of saying thank you for such top information.
So what’s my point? Affiliate marketing is not dead. Not in the least. It’s simply evolved. It’s fluid and ever changing  so both affiliates and merchants need to be prepared to adjust to those changes and be ready to adapt.  You as the affiliate manager need to be ready to support affiliates in their quest for earning opportunities and changes to strategy. That’s why it’s important for you to stay on top of important topics in the space.

Mediocre product publishers that we’ve reviewed repeatedly here on StoppingScams like Ewen Chia, Adam Horwitz, and Michael Cheney might lead you to think so, but fortunately the answer is no — affiliate marketing is a very viable business model when approached correctly. In this post I’m going to address three circumstances that commonly make people ask this question, and what you can do to avoid reaching that level of burnout yourself.
Cost per mille requires only that the publisher make the advertising available on his or her website and display it to the page visitors in order to receive a commission. Pay per click requires one additional step in the conversion process to generate revenue for the publisher: A visitor must not only be made aware of the advertisement but must also click on the advertisement to visit the advertiser's website.
An influencer is an individual who holds the power to impact the purchasing decisions of a large segment of the population. This person is in a great position to benefit from affiliate marketing. They already boast an impressive following, so it’s easy for them to direct consumers to the seller’s products through social media posts, blogs, and other interactions with their followers. The influencers then receive a share of the profits they helped to create.
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