I have to wave a red flag for a common mistake people make when they start out with affiliate marketing, which is a waste of time if you ask me. In many cases you may start out with an affiliate marketing training program to get the basic “know hows” to get started. These programs (listed in the article above about affiliate marketing training) are charging you a monthly fee to take part in their education.
Something seldom mentioned here is that no online method keeps working forever...or even long term. Product creators can be profitable for a long time on sales from a premium product....but at some point they will need to upgrade or create new products to keep money flowing. Running dozens or hundreds of micro niche affiliate sites used to be very profitable - but things change.
Hi Kyle, that is a good post. A few weeks ago i was one click away from joining an affiliate network called GAZ then i looked further into it and it looke to me to be one of the systems that simply sells its own memberships. The coach that i was connected with assured me it was a legit system that sells health products but for the life of me i could not find proof of that online.
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Google’s Panda and Penguin updates KILLED their business model, that’s how. They spent years creating beautiful websites on particular subjects poring hours, weeks, days and years into great content and self taught SEO, only to get hit hard with Panda then killed completely by Penguin. How are affiliates to stand a chance? How can anyone still make any money?
Affiliate marketing is commonly confused with referral marketing, as both forms of marketing use third parties to drive sales to the retailer. The two forms of marketing are differentiated, however, in how they drive sales, where affiliate marketing relies purely on financial motivations, while referral marketing relies more on trust and personal relationships.
Building trust with your audience is paramount in affiliate marketing, and the quickest way to lose trust is to recommend products either you haven’t used before or that aren’t a good fit for your audience. Also make sure you never tell anyone to directly buy a product, you are simply recommending the product. The more helpful you are and the more you make quality recommendations, the more likely your web visitors will come back for your expertise.
In the past, large affiliates were the mainstay, as catch-all coupon and media sites gave traffic to hundreds or thousands of advertisers. This is not so much the case anymore. With consumers using long-tail keywords and searching for very specific products and services, influencers can leverage their hyper-focused niche for affiliate marketing success. Influencers may not send advertisers huge amounts of traffic, but the audience they do send is credible, targeted, and has higher conversion rates.
Affiliate marketing companies such as Linkshare and CJ are complicit in the toolbars’ actions. This is because in an ideal world for Linkshare and CJ most online purchases would be affiliate sales through their network and this is the ideal the toolbar operators are working towards. Linkshare and CJ get paid more because of more affiliate transactions and they have no reason to care that affiliates are having their referrals and commissions hijacked.
I definitely don't think MMO is a "crappy" niche, either. It's an absolutely MONSTER niche that THOUSANDS of marketers are making an absolute killing in. MMO gets a bad rap because it's the niche that is filled with the most bad actors and for lack of a better word, sleazeballs. That does not mean, however, that everyone in the MMO niche is like that or the niche itself is bad. Some people have done the wrong thing with that niche and it's been given a bad reputation.
The choices I’ve listed above are the affiliate networks that I’m most familiar with. Most I use today or have used in the past. It’s hardly a complete list of all the good affiliate networks that are out there since there are so many. If you would like to share a network that you really like working with please list it in the comments section at the bottom of this page.
Even though we have been selling shirts for 8 years, we just started selling our products through affiliate marketing a year ago. I have found that most everyone advertising for us is just using our website brand name through coupon websites in the hope of making a conversion. Although it is still relatively inexpensive to advertise our brand name, our thousands of affiliates keep driving up the price of it, and yet not many people are using it for search, most people searching for us by brand are most likely to just use our URL, so this is a failed plan.We basically give 100% of our profits to the affiliate in the hope of making a future customer and spreading brand awareness.
No matter how good your marketing skills are, you’ll make less money on a bad product than you will on a valuable one. Take the time to study the demand for a product before promoting it. Make sure to research the seller with care before teaming up. Your time is worth a lot, and you want to be sure you’re spending it on a product that is profitable and a seller you can believe in.
There are always going to be people and businesses that rely on scamming or misleading others. Wherever there is money to be made to do this, you can best bet there is going to be some unscrupulous people there to fill the void. There has never been more prominence of that than these days, I actually believe that the internet use to be a much safer place to seek out a way to “make money online” or to become an affiliate marketer than it is today.
It’s worth mentioning that the author of the Venture Beat article eventually published a second article correcting his position and outlining why affiliate marketing is in fact not bad. The thing about negative press, though, that tends to stick even after you correct it, and affiliate marketing often feels the effects of these pieces long after they are written.
What struck me about Dr. Rose’s experience was how affiliate marketing attracts everyone — from those with no degrees (but with strong work ethics), to those who are fully degreed (and pedigreed), but who want to do their own thing. Dr. Rose stated in that post that her mission was to earn what she earned as a pharmacist in a year — in one month in affilite marketing/blogging.
As the mobile web continues to grow, we will start to see the emergence of the convergence of mobile and web apps. One question I was asked during my presentation was, “Everyone talks about mobile apps, and making mobile apps more engaging. Why don’t people focus on the mobile web? Traffic to my properties from mobile devices continues to grow, but people don’t talk about how to increase performance and conversion here…” This is where the next iteration of innovation will occur. Technologies that allow advertisers to deliver relevant content, based on the origination of the user. Deferred deeplinking was the first attempt to cross this chasm, but it still leaves much to be desired.
Most businesses require startup fees as well as a cash flow to finance the products being sold. However, affiliate marketing can be done at a low cost, meaning you can get started quickly and without much hassle. There are no affiliate program fees to worry about and no need to create a product. Beginning this line of work is relatively straightforward.