Across all of these methods, authenticity is crucial for long-term, high earning growth, and top earning affiliates know it. With a solid affiliate program strategy, and proper execution and management, this channel is often one of the best sources of new customers for merchants who participate in affiliate marketing, and is a consistent revenue stream for all affiliates.
Hi John, GREAT point and one worthy of a blog post of it’s own. It’s an extremely important topic and one that not many merchants are even aware of. There is lack of knowledge about how toolbars work (both by users and by advertisers) so the challenge will be educating people on the pros and cons. Merchants tend to think SAH and Nectar add value in the sales process because they see sales, however they need to measure the COST of those sales and understand the profit margins and risk of them as well. Thanks for brining up this point, John. It’s absolutely worth mentioning.
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This is huge in BC Canada right now, GAZ has over 10,000 people buying into this scam! Its unbelievable this is not illegal- the catch is they all sell their lives to show how rich they are and they only work for 2 hours a day. Sign up for a membership for $99 but then you have to buy a water filter system for $8000…. scam for sure. Hopefully someone catches on to this soon. It was on ctv news, an 70 year old man fell for this and they refused to give his money back. Funny thing is the one running this brags about making $300,000 a year…
If you would like to take a more subtle approach, include a product or service from your company that relates into your blog post. For example, let’s say that you are a wine connoisseur and that is what your blog is based around. In any post that is enticing your readers to open up a good bottle of Merlot or what have you, it would be wise to embed an ad for a quality, easy-to-use wine opener, wine glasses or stoppers that keep the wine fresh.